Our Vision

Working towards our goals on a daily basis, we envision ourselves as one of the world’s leading brand for Indian Handicrafts. Our aim is to help assess how far we have travelled into the commercial world and what along with our feudal past; we may have lost on the way. We will inspire those with an interest in preserving the traditions of handmade Indian textiles and especially those for whom fabrics fashioned by many hands are worth the effort of redesign and revival, so that they retain a foothold in our daily lives. AMIZRA is as much a celebration of textile aesthetics of royal India and the splendor of bygone times, as it is a testimony to the survival of the world’s richest repertoire of handcrafted textiles in a modern democratic nation which is both rooted to the past and moving progressively to the next millennium. Our sole thought behind AMIZRA is “Return to Roots”.